Clear Channel Management Services, Inc.

Marwan Shaban

Bobbi Denise Schuster

David R Murray

Steven M Gable

Arthur Weinberger

Matthew D Ferry

Mark R Allen

A computerized method and system for managing a media advertising proposal from inception to completion of an order with one or more media outlets are described. An embodiment of the method includes receiving a customer request for placement of advertising in one or more media outlets, creating a media advertising proposal, that includes schedule of advertising for the requested placement, based on user inputs into a media proposal tool, storing the media advertising proposal in a database connected to the media proposal tool, accessing one or more external applications to integrate information and data into the media advertising proposal, assigning a grade to the media advertising proposal, entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, and if the media advertising proposal is approved, injecting the media advertising proposal as an order into a traffic and billing system.

System and method for creating and managing media advertising proposals

A radio station market analysis program extends Cume values for individual stations to multiple stations (for a particular geographic market, a particular demographic, and a particular daypart) according to the formula C=[1&#x2212;&#x3a0;(1&#x2212;(C/P))]*P, where n is the number of media stations, P is the population, and Cis each Cume value. Cume values may be provided for a limited set of input dayparts from Arbitron and Nielson, and are translated to an arbitrary daypart. The arbitrary daypart can represent a sum of component dayparts in a proposed advertising schedule. The reach of the proposed advertising schedule can be further computed based on a hyperbolic function of spot count.

Method for computing reach of an arbitrary radio advertising schedule

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St. Cloud, FL, United States of America

Marwan Shaban