Qualcomm Incorporated

Martin C Dickens

Giridhar Dhati Mandyam

Robert Lewis

On a mobile communication device there are many more possible workflows that could be followed given the available functions of that device. These may include, but are not limited to, 'click to call', 'click to locate', &#x201c;click to SMS&#x201d;, &#x201c;click to send a picture&#x201d;, &#x201c;click to handle later&#x201d;, and can be constrained only by the available and accessible functionality of the user's device. A list of actions to be made available associated with an advertisement are provided along with an iconic visual representation of those actions for the user to identify what the resultant workflow will be if they activate the action. The list can be presented as selectable actions within the advertisement, on a sub menu activated by a dedicated device key or assigned softkey, or directly activated by using dedicated device keys or assigned soft keys, or other user-to-device interaction methods.

Growing community of inventors

Peterborough, United Kingdom

Martin C Dickens