Adobe, Inc.

Marshall Bessieres

Steven R Kusmer

Kevin G Wallace

Brian Sullivan

King Rhoton

Brian D Herring

Mark O'Brien

Jianmin Wu

David Brinegar

James McTiernan

Systems and methods are provided that employ a client side browser application and server side website applications that use optimization, prefetching, and caching of user interactions. These are used in combination with mouseover callouts to provide browsable search result refinements and additional product information. The systems and methods can be applied to site search applications and site-wide navigation and can be integrated with web analytics solutions to optimize the user interface and information provided based on real time end user browsing trends.

System and method for active browsing

Systems and methods are described that provide for generating ordered search results based on dynamic web analytics data that allows a resulting list of records that is responsive to a query to be ranked in a fashion that improves user satisfaction and conversion success rate. The system interrogates a target website to build a database of products and services. The individual pages/products in the database of products and services are ranked based on analytics data. Responses to searches of the target website are ordered as list of records that reflects the analytics data, which improves the ordering of the list of records based on criteria such as web page popularity, product popularity, or conversion success rate. Further embodiments provide for the generation of appropriately ordered search engine feed data based on the ranked database of products and services for the target website as well as the generation of search engine sitemaps with an appropriate priority attribute based on the analytics data.

Analytics based generation of ordered lists, search engine feed data, and sitemaps

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Palo Alto, CA, United States of America

Marshall Bessieres