App Annie Inc.

Mark Wilson Ungerer

Yu Chen

Jia Wang

Bo Lin

Chang Hua Sun

Lylian Abel Antoine Kieffer

Agha Zain

A system determines attribution of an application install on a mobile device that includes a virtual private network (VPN) application. An application executing on a mobile device may display a third party application advertisement. The VPN application detects a click on the third party application advertisements by monitoring the network requests and records a display time of the advertisement. Further, it detects the download and installation of the third party application by monitoring the network requests and comparing it against a rule from the rules dictionary, and records the installation time of the third party application. If the installation time is within a predetermined threshold time of the display time of the third party application advertisement, an attribution count is updated and is reported to an analytics engine.

Attribution of a new application installation on a mobile device by analyzing network traffic of the device

Disclosed is a method for tracking usage of applications on a mobile device that includes a virtual private network (VPN) application. The VPN application includes a rule dictionary to store a rule for each application that is executable on the mobile device. A rule comprises an identifier for the application and an associated regular expression. To create a rule, a new application is installed on the mobile device and executed to create network traffic. The network traffic from the new application is inspected and a regular expression that matches the new application is created and stored in the rules dictionary. Once the rule is stored, a usage of the application can be identified based on monitoring the network traffic and searching the rule dictionary to identify a matching application. Once a matching application is found, the usage metric of the application is updated.

Automated DPI process

Growing community of inventors

San Francisco, CA, United States of America

Mark Wilson Ungerer