Canoe Ventures, LLC

Mark Shepard

Jason Canney

Chris Pizzurro

Steve Markel

Yong Liu

Tim Whitton

Bob Griese

Julie Samuelson

Systems and methods presented herein provide for asset recommendations based on asset effectiveness determinations. In one embodiment, an asset recommendation system operable to recommend insertion of assets into Video On Demand (VOD) content being selected by users through Customer Premises Equipment (CPEs). The system includes a recommendation engine communicatively coupled to an asset effectiveness evaluation module and to an asset decision system, wherein the recommendation engine is operable to accumulate demographic information associated with the determined effectiveness of the assets, to generate an anonymous user profile based on the accumulated demographic information and the associated effectiveness of the assets, and to recommend assets for insertion to the asset decision system based on the anonymous user profile. The anonymous user profile is used to identify other users with similar demographic information to retrieve and rank the assets for insertion to VOD content selections by the other users.

Asset recommendations in a VOD system with asset effectiveness determinations

Growing community of inventors

Denver, CO, United States of America

Mark Shepard