Yahoo! Inc.

Square, Inc.

Oath Inc.

Mark Rubin

Brian Hein

Michael Cormier

Zachary Margolis

Christina Riechers

Bora Fezga

Clay Robbins

Swapnil Chavan

An Internet or other online service is personalized or customized based on data collected for a user of a computing device. In one embodiment, a method includes: storing a plurality of person profiles for persons associated with communications received by a user of a computing device; receiving data associated with an online service; and filtering, using at least one processor, the data based on the plurality of person profiles, wherein the filtered data is for display to the user on the computing device.

Personalizing an online service based on data collected for a user of a computing device

Activation of a payment instrument via an interaction with a payment reader is described herein. A request for a payment instrument that is to be associated with an account of the merchant that is maintained in a ledger of a payment processing service can be received from a point-of-sale (POS) application associated with a merchant device of a merchant. The merchant device can receive a request to activate the payment instrument and can prompt the merchant to cause an interaction between the payment instrument and a payment reader associated with the merchant device. Payment data associated with the payment instrument can be received from the payment reader, and it can be determined that the payment data corresponds to known payment data associated with the payment instrument. Accordingly, the payment instrument can be activated to enable the merchant to use the payment instrument for accessing the account.

Activation of payment card via interaction with payment reader

Growing community of inventors

San Carlos, CA, United States of America

Mark Rubin