Facebook, Inc.

Meta Platforms Technologies, LLC

Mark Rabkin

Jared S Morgenstern

Rama Ranganath

Björn Wanbo

Fábio Resende

Vesa Petteri Rantanen

Antonio Felipe Garcia-Martinez

Ami Vora

Michael James Lebeau

Rama Raganath

Aspects of the present disclosure are directed to a VC/XR connection system that can establish and administer an XR space for a video call. The VC/XR connection system allows users to easily transition from a typical video call experience to the XR space, simply by putting on her artificial reality device. The VC/XR connection system can identify calendared video call events, establish corresponding XR spaces, and create a link between the video call and the XR space. Invitees to the video call that don an artificial reality device can be automatically taken into the XR space. The XR space can A) connect to the video call as a call participant, allowing the video call participants to see into the XR space and B) show a feed of the video call in the XR space, allowing users in the XR space to see the video call participants.

Parallel video call and artificial reality spaces

A social networking system determines whether targeting criteria for an advertisement includes one or more sensitive criteria. The advertisement's targeting criteria is compared to one or more keywords or parameters associated with sensitive topics, such as sexual orientation, religious affiliation, political affiliation, or health status. If the targeting criteria matches one or more keywords or parameters associated with a sensitive topic, the social networking system determines that the targeting criteria includes sensitive criteria and prevents recordation of information regarding a viewing user's exposure to the advertisement.

Preventing collection of sensitive information by advertisers using targeting criteria

An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The expected revenue may be determined based on a probability distribution bids previously placed by advertisers for presenting advertisements to the user or to users with similar characteristics as the user.

Initiating real-time bidding based on expected revenue from bids

A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

Determining gift suggestions for users of a social networking system using an auction model

Delivery of messages for a life event of user of social networking system

Growing community of inventors

Palo Alto, CA, United States of America

Mark Rabkin