Adobe, Inc.

Mark R Koopman

Guillaume L Escarguel

Scott T Pead

Frank E Snedecor, Iii

Matthew L Freestone

Kyung Yeo Bhattacharjee

Methods and apparatus for providing a trending tool for presenting trending information measured or collected with regard to a content page within the context of a display of the content page. In some cases, a trending tool may be used to present trending information based on analytics data for a given selectable item of the content page, such as a clickable link or image, where the trending information may be displayed proximate to the given selectable item within the user interface. The trending information may be determined from the analytics data over a given period or periods of time. Further, the visual presentation of the trending information within, for example, an overlay may be modified based on the trending information, or based on other selected elements of the analytics data or based on other calculations of the analytics data.

Methods and apparatus for creating overlays according to trending information

Embodiments are provided for uniquely identifying and tracking selectable web page objects and presenting tracked activity for the selectable objects. In some cases, an analytics tool is used to collect and present link activity based on analytics data for a given selectable object of a content page, such as a clickable link or image. For example, a method analyzes a content page comprising a plurality of selectable objects and determines, based on the analyzing, a page identifier for the content page, and region identifiers for regions within the content page. The method generates, for each of the selectable objects, a unique object identifier comprising the page identifier, a region identifier corresponding to a region of the page where the object is located, and a link identifier. Link activity corresponding to the selectable objects is tracked and displayed, the link activity being based on measured analytics data over periods of time.

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San Diego, CA, United States of America

Mark R Koopman