Mirriad Advertising Limited

Mirriad Limited

Mark Popkiewicz

Philip McLauchlan

Janko Mrsic-Flogel

Julien Fauqueur

Simon Cuff

Philip Mclauchlan

A method of digital advertising, comprising: receiving a plurality of video material sources; optionally converting video material from a format of said sources into one or more placement operating formats; placing a digital advertising component into video material; and outputting the video material with the digital advertising component integrated within it for distribution. Preferred embodiments of the invention involve generating a market for placement zones suitable for receiving digital advertising components, wherein a market is generated by for example a bidding process against one or more available placement zones or offering one or more available placement zones with an indication its value/price. Also disclosed are computer apparatus and systems for performing the above-mentioned methods and related methods, and a system and method for management and manipulation of digital assets.

Process and apparatus for advertising component placement

An apparatus and method for automatic detection of insertion zones within pre-recorded video material are provided. The apparatus includes a video analysis unit configured to automatically determine at least one candidate insertion zone within the pre-recorded video material suitable for receiving additional material to be inserted and configured to generate zone meta data defining attributes of the insertion zone, and an insertion module configured to receive additional material for insertion and arranged to generate an output representative of the pre-recorded video material with the additional material placed on an insertion zone such that the additional material adopts the image attributes of the insertion zone as the pre-recorded video material is played. The automatic determination of at least one insertion zone is based on one or more of feature shape, size, duration, movement, color.

Apparatus and method for identifying insertion zones in video material and for inserting additional material into the insertion zones

A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.

Processing and apparatus for advertising component placement utilizing an online catalog

An apparatus and method for automatic detection of insertion zones within pre-recorded video material are provided. The apparatus includes a video analysis unit configured to automatically determine at least one candidate insertion zone within the pre-recorded video material suitable for receiving additional material to be inserted and configured to generate zone meta data defining attributes of the insertion zone, and an insertion module configured to receive additional material for insertion and arranged to generate an output representative of the pre-recorded video material with the additional material placed on an insertion zone such that the additional material adopts the image attributes of the insertion zone as the pre-recorded video material is played. The automatic determination of at least one insertion zone is based on one or more of feature shape, size, duration, movement, color, and the video analysis unit is configured to automatically detect a plurality of scene changes in the pre-recorded video material, said scene changes identifying a plurality of scenes in the pre-recorded material, such that the pre-recorded video material can be analyzed on a scene-by-scene basis in order to identify instances of an insertion zone in different parts of the pre-recorded video material separated by the detected scene changes.

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Cranbourne, United Kingdom

Mark Popkiewicz