Yieldmo, Inc.

Mark McEachran

Sergei Izrailev

Alex Johnston

Mahdi Sadjadi

Alan Krumholz

Sanzhar Murzakhmetov

One variation of a method for modeling visual media consumption includes: receiving identification of a slot loaded within a webpage accessed by a computing device and remaining outside a first viewing window of the computing device; characterizing a set of features representative of the slot and comprising an address associated with the webpage; representing characteristics of the set of features in a feature container; characterizing a difference between the feature container and a group of feature containers representing target combinations of feature characteristics predicted to anticipate a target outcome, in a defined for a first campaign; and, based on the difference, serving a first visual media in the first campaign to the computing device for rendering within the slot prior to an event that locates the slot in the viewing window of the computing device.

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Chicago, IL, United States of America

Mark McEachran