International Business Machines Corporation

Mark J S Schunzel

Matthew B Trevathan

Mark D Dennard

A system and method for interactive marketing to consumers and, more particularly, to a system and method for marketing merchandise to consumers in an interactive retail environment. The method includes detecting a disturbance in an area and sending information related to the disturbance to a back end merchandising system. The method further includes retrieving relevant information related to the detected disturbance from the back end merchandising system and displaying the relevant informationon a display surface.

System and method for interactive marketing to consumers

A system and method for interactive marketing to consumers and, more particularly, to a system and method for marketing merchandise to consumers in an interactive retail environment. The method includes detecting a disturbance in an area and sending information related to the disturbance to a back end merchandising system. The method further includes retrieving relevant information related to the detected disturbance from the back end merchandising system and displaying the relevant information on a display surface.

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Poughkeepsie, NY, United States of America

Mark J S Schunzel