Microsoft Technology Licensing, LLC

Mark H Masterson

Ashish Gupta

Mark D Schwesinger

Shankar Vaidyanathan

Phani Vaddadi

David A Braun

Mansoor A Malik

Brian Tschumper

Sunitha Gorty

Scott Tomlin

Tianjun Shi

Hyejin Yun

Xavier John Vetticappallil

Systems and methods for video ad delivery using configurable dynamic video ad policies are provided. A system for delivering video ads to a video client may include an ad platform service. The ad platform service may have a media registration module configured to receive input data including a video ad policy and associated metadata and digital video content from a digital video content client. The ad platform service may further include a registration database configured to store input data received from the media registration module. The ad platform service may further include a manifest service and an associated manifest generation engine, wherein the manifest service may be configured to receive an ad manifest request from a video client. In response, the manifest generation engine may be configured to generate a manifest instance based on input data received at the manifest service, the manifest service being configured to send the manifest instance to the video client.

Video ad delivery using configurable video ad policies

A method for registering a media for configurable advertising is described herein. Advertising policies from a publisher of the media may be received at a video advertising platform. A request from the publisher to register the media for advertising may be received at a video advertising platform. The request may have media metadata. A media manifest may be generated at the video advertising platform. The media manifest may be based on the media metadata and the advertising policies. The media manifest may be configured to be received by a media player. The media player may play the media with one or more advertisements as specified by the media manifest.

Registering media for configurable advertising

Embodiments of the invention provide ways to update and permit third-party advertising content of a webpage developed using Asynchronous JavaScript and XML ('AJAX') techniques. An illustrative method includes registering a set of possible triggering events that can invoke an advertisement-update process, registering advertisement containers (portions of the webpage that can present the advertisements), receiving an indication that a triggering event has occurred, identifying (in some cases) advertisement containers whose advertisement content is to be updated, accessing third-party advertisement data that is stored outside of the domain of the webpage to receive the fresh advertising content, and presenting the fresh advertising content in the one or more advertisement containers.

Updating contents of asynchronously refreshable webpages

Growing community of inventors

Seattle, WA, United States of America

Mark H Masterson