Sri International

Mark Drummond

Jeffrey Eric Davitz

Sugato Basu

Jiye Yu

A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information.

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Los Altos Hills, CA, United States of America

Mark Drummond