International Business Machines Corporation

Mark C Bullock

Edwin Peter Dawson Pednault

Harlan Crowder

Wayne Kugel

Nancy Soderquist

Eric Bibelnieks

Michael Haydock

Mindy Schiller

Edward Barnes Boden

Michael D Williams

Franklin A Gruber

Wesley A Brzozowski

Glenn W Davis

Scott B Parks

A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

System and method for targeted marketing of goods and/or services to specific customers

A system and method for dedicating an externally configurable modem under system software control at a local peer for communication with one, single, predetermined remote peer, thereby providing the equivalent of a dedicate line by operating a single modem at the local node. The modem to be dedicated to the predetermined, single remote node is initialized to answer mode and reconfigured to originate mode when needed. The process of configuring the modem of the local node establishes a point-to-point protocol (PPP) route for establishing a physical connection path to the remote node.

System and method for establishing virtual and physical connection paths between peer systems

A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

System and method for increasing the effectiveness of customer contact strategies

IP network address translation (NAT) and IP filtering with dynamic address resolution in an Internet gateway system. Symbolic interface names are recognized in selected rule statements. An symbolic s-rule file is generated from these rule statements which includes symbolic interface names. During processing of a packet message, the s-rule file corresponding to the interface name in the packet message is processed, with symbolic addresses in the s-rule file resolved to the IP addresses obtained from the packet message.

System and method for IP network address translation and IP filtering with dynamic address resolution

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Apalachin, NY, United States of America

Mark C Bullock