Sharp Kabushiki Kaisha Corporation

Maremu Yamagishi

Akizumi Fujioka

Kazuki Takahashi

A liquid crystal display device () includes: a liquid crystal display panel (); a scan line driving circuit () that supplies a scan signal voltage to each pixel (Px) via a corresponding scan line (); a signal line driving circuit () that supplies a display signal voltage to each pixel via a corresponding signal line (); and a display control section () including a polarity reversal driving switching section () that switches a mode of polarity reversal of the display signal voltage. In a case where the polarity reversal driving switching section switches the polarity reversal mode in transition from a first vertical scan period to a second vertical scan period immediately succeeding the first vertical scan period, the display control section is capable of making a largeness of a display signal voltage supplied in the second vertical scan period different from its original largeness only for a pixel group included in the plurality of pixels to which display signal voltages that have the same polarity in both the first and second vertical scan periods are supplied.

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Osaka, Japan

Maremu Yamagishi