The Rocket Science Group LLC

Mardav Wala

Michaela Moore

John Foreman

Guan Liao

In certain embodiments, evaluations of effectiveness are optimized for multiple electronic message versions. For example, a server receives, subsequent to first electronic messages being transmitted over a first time period, responsive electronic data automatically generated by interactions with these messages. The server controls, based on the responsive electronic data, transmission of second electronic messages to recipients. For instance, the server provides an interface for configuring a test transmission of different test message versions to segments of recipients, where each version includes a different combination of message attributes. The server receives a selection of options via the interface for the test transmission, identifies an adverse impact on the test transmission associated with the selection, and indicates the adverse impact via the interface. The server subsequently receives, via the interface, a modification to the test transmission options. The server uses the modified options to transmit the second electronic messages.

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Atlanta, GA, United States of America

Mardav Wala