The Nielsen Comapny (us), LLC

Roku, Inc.

Sorenson Media, Inc.

Marcus Liassides

Stefan Liassides

Andrew Laurence Ashbacher

A processing device and method are disclosed to generate automatic content recognition (ACR) fingerprints. A device can include a processing device to execute a capture daemon. The capture daemon may include a capturer to receive media content from a content feed and to generate content frames of the media content. The capture daemon can also include ACR fingerprinter to generate ACR fingerprint information for the content frames. The ACR fingerprinter may communicate the ACR fingerprint information to an ACR server via a first communication channel. The processing device may determine when the ACR fingerprinter fails; cease communicating the ACR fingerprint information to the ACR server; and restart the ACR fingerprinter.

Automatic content recognition (ACR) fingerprinting and video encoding

A processing device can execute instructions to query a database to determine a top-ranked avail for a target audience, to generate a target avail, determine the target avail is not within a sell CPM price for the target audience, and determine that demand for the target avail as addressable television (ATV) impressions is beyond a predetermined threshold sufficient to discount the CPM price of the target avail for the target audience. The ATV impressions can be derived from directly addressable replacement ads. The processing device can further determine that the target avail is within the sell CPM price for the target audience with a determined discount and discount the sell CPM price for the target avail by the determined discount that decreases a margin for an ad campaign when filling the target avail with a broadcast ad. Also, ATV sell CPM price can be adjusted according to programmable TV campaign performance.

Creating and fulfilling dynamic advertisement replacement inventory

A system and method includes an automatic content recognition (ACR) headend to perform ACR recognition on a video stream that is also being streamed to a smart TV, to detect timing of an upcoming ad spot to be delivered within the video stream. An addressable TV (ATV) engine can be in communication with the ACR head end and to: determine, from data of an ad campaign, whether a first ad to be delivered to the ad spot is off target for the ad spot; notify the ad replacer client to replace the first ad with an addressable ad when the first ad is off target for the ad spot; and provide, to the ad replacer client, criteria with which to constrain an ad request to obtain a second ad that is on target for the ad spot.

Dynamic video advertisement replacement

Automatic content recognition (ACR) and media content encoding technologies are described. A content device can include a processing device and a capture interface. The processing device can be on a circuit board. A capture interface can be coupled to the processing device and include a data port. The processing device can be operable to execute a capture daemon. The capture daemon can include a capturer to receive media content from a content feed and generate content frames of the media content. The capture daemon can also include an encoder to receive the content frames from the capturer and encode the media content. The capture daemon can include an uploader to receive the encoded media content from the encoder and communicate the encoded media content to a broadcast sever. The capture daemon can also include an ACR fingerprinter to receive the content frames from the capturer and generate ACR fingerprint information.

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Cardiff, United Kingdom

Marcus Liassides