Yahoo! Inc.

Marcus F Doemling

Prabhakar Goyal

Sumit Mishra

Peter J Matsuo

A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.

Decompilation used to generate dynamic data driven advertisements

A method for limiting the delivery of content, particularly advertisements intended to be displayed in a communications network environment, to individual recipients based on frequency considerations, including a method for storing statistical data relevant to making a determination about the limiting of content delivery and a method for providing alternate content in case it is decided that the original content should not be delivered to a recipient.

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Lake Hiawatha, NJ, United States of America

Marcus F Doemling