Signify Holding B.v.

Marcel Vidjaising Somer

Remco Christianus Wilhelmus Leermakers

Wessel Van Sluis

Jan Richard Huisman

A lighting device is presented for highlighting a first product over a second product placed in a first and a second section respectively of a store fixture, display or shelf to draw a shopper's attention to the first product, the lighting device comprising: a first and a segment, adjacent to each other, arranged for providing a first light output for illuminating the first product and a second light output for illuminating the second product respectively, a controller arranged for changing an operational mode of the lighting device from a normal lighting mode to a highlighting mode based on a signal indicating presence of a field; wherein in both the normal lighting mode and the highlighting mode, the first segment and the second segment provide illumination, and wherein in the highlighting mode, the first segment highlights the first product over the second product.

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Eindhoven, Netherlands

Marcel Vidjaising Somer