Digimarc Corporation

Marc G Footen

Geoffrey B Rhoads

Tony F Rodriguez

Alastair M Reed

Bruce L Davis

John F Stach

Eric D Evans

Rebecca L Gerlach

In one aspect, a retail store has multiple sensors, including item sensors in a shopping cart for gathering data from a shopper-selected first item. At least certain of the sensor data is provided to a classifier, which was previously-trained (using data including optical data from known items) to identify possible item matches corresponding to data sensed from the first item. An item identification hypothesis that the shopper-selected first item has a particular identity is evaluated based on (a) information from the classifier, and (b) store layout data indicating items associated with a store location visited by the cart or shopper. The item identification hypothesis has a confidence score. If the score meets a criterion, an item of the hypothesized identity is added to a shopping tally. A great number of other features and arrangements are also detailed.

Cart-based shopping arrangements employing probabilistic item identification

In some arrangements, product packaging is digitally watermarked over most of its extent to facilitate high-throughput item identification at retail checkouts. Imagery captured by conventional or plenoptic cameras can be processed (e.g., by GPUs) to derive several different perspective-transformed views&#x2014;further minimizing the need to manually reposition items for identification. Crinkles and other deformations in product packaging can be optically sensed, allowing such surfaces to be virtually flattened to aid identification. Piles of items can be 3D-modelled and virtually segmented into geometric primitives to aid identification, and to discover locations of obscured items. Other data (e.g., including data from sensors in aisles, shelves and carts, and gaze tracking for clues about visual saliency) can be used in assessing identification hypotheses about an item. A great variety of other features and arrangements are also detailed.

Methods and arrangements for identifying objects

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Beaverton, OR, United States of America

Marc G Footen