Claria Corporation

The Clorox Company

Marc E Silverberg

Scott Eagle

Anthony Martin

Charles Gilbert

Mark E Pennell

Jax B Cowden

Jeffrey A McFadden

Kevin V Dahlstrom

Philip D Hollrah

Edward H Meisner

Keith C Kristiansen

Thomas C Van Dyk

Michael P Ballone

M Gary Grossman

Robert Wohlers

Lee E Amber

In one embodiment, a computer program blocks windows categorized as bad windows, while allowing windows categorized as good windows to be displayed. The computer program may categorize a window by consulting one or more lists. In one embodiment, a list may be updated from time to time to optimize the computer program and prevent program-obsolescence. Techniques for defeating a window-blocking mechanism are also disclosed. In one embodiment, a computer program detects if a window is of a type that offers a product to a user. If so, the computer program provides a separate window containing information regarding the product. In one embodiment, a computer program detects if a user has a need for the computer program. If so, the user is informed of the efficacy of the computer program, which is then offered to the user.

Method and apparatus for providing information regarding computer programs

In one embodiment, a first message and a second message are sequentially displayed in the same presentation vehicle. Initially, the first message may be displayed in the presentation vehicle. The second message may replace the first message in the presentation vehicle if the presentation vehicle is about to be closed. Sequentially displaying two messages in the same presentation vehicle minimizes the number of presentation vehicles on a computer screen and provides at least two chances to attract an end-user's attention. It provides end-users with another alternative choice without taking up any more display space. When employed to display advertisements, for example, this provides more value to end-users and enables more advertisers to reach their target audience.

Presentation of messages to end-users in a computer network

Method and apparatus for blocking unwanted windows

Water pitcher

Growing community of inventors

Oakland, CA, United States of America

Marc E Silverberg