Reputation.com, Inc.

Manish Balsara

Shrey A Bhatia

Sathya Krishnamurthy

Shiv Prakash

Tyler William Blalock

Xiaoshi Xu

Yu Fang

Catherine Yuan Shing

Auditing of page profile data on sources is disclosed. Normalized reference location data associated with attributes of an entity location are obtained. Page data from the profile of the entity location on a source is collected. The collected page data is normalized. It is determined whether the page data on the profile of the entity location on the source is valid at least in part by comparing the normalized collected page data against the normalized reference listing data. An audit score is assigned to the profile of the entity location on the source based at least in part on the validity determination. Output is provided based at least in part on the audit.

Business listings

Facilitating requests of reviews is disclosed. Contact information associated with a potential reviewer is obtained. A message requesting the potential reviewer to write a review for an entity is transmitted. In response to receiving an indication that the potential reviewer has accepted the request to write the review for the entity, a review site on which the potential reviewer should be directed to write the review for the entity is dynamically determined. A device associated with the potential reviewer is directed to a profile page of the entity on the dynamically determined review site.

SMS-based review requests

Dynamic object customization is disclosed. A template associated with content to be published on behalf of one or more entities is obtained. The template includes at least one variable. For each entity in the one or more entities, a data store including information pertaining to the entity is queried based at least in part on the at least one variable included in the template. In response to the query, one or more data values corresponding to the at least one variable are obtained. An object is generated based at least in part on the template. The at least one variable is populated using the obtained one or more data values. The generated object is provided as output to be published on behalf of the entity.

Dynamic object customization

Automatic finding of online profiles of an entity location is disclosed. Reference location data for location attributes of an entity location are obtained. A search for a profile of the entity location on a source is performed using at least some of the obtained reference location data. One or more search results are obtained. A search result includes a Uniform Resource Locator (URL) and corresponding search result location data. The search result is evaluated. Evaluating the search result includes normalizing the search result location data included with the search result and comparing the normalized search result location data against the reference location data. Based at least in part on the evaluation, it is determined whether the search result matches to a profile of the entity location on the source. In the event that the search result matches to a profile of the entity location on the source, the search result is provided as output.

Entity extraction name matching

Local content publishing is disclosed. A queue is obtained. The queue is associated with a geographical region. A set of entities is determined based at least in part on the geographical region associated with the queue. A piece of content assigned to the queue is obtained. The piece of content is published on behalf of the set of entities determined based at least in part on the geographical region associated with the queue.

Local content publishing

Automatic finding of online profiles of an entity location

Dynamic targeting customization is disclosed. A template associated with content to be published on behalf of one or more entities is obtained. The template includes at least one targeting parameter associated with a set of users to be targeted. For each entity in the one or more entities, a data store including targeting information pertaining to the entity is queried based at least in part on the at least one targeting parameter included in the template. In response to the query, one or more targeting data values are obtained. An object including the obtained one or more targeting data values is generated based at least in part on the template. The generated object is provided as output to be published on behalf of the entity.

Customized targeting framework

Dynamic allocation customization is disclosed. A template associated with content to be published on behalf of one or more entities is obtained. The template includes at least one allocation parameter. For each entity in the one or more entities, a data store including allocation information pertaining to the entity is queried based at least in part on the at least one allocation parameter included in the template. In response to the query, one or more allocation data values are obtained. An object including the obtained one or more allocation data values is generated based at least in part on the template. The generated object is provided as output to be published on behalf of the entity.

Customized allocation framework

Automatic finding of online profiles of an entity location includes obtaining reference location data for location attributes of an entity location. Automatic finding of online profiles of an entity location further includes performing a search for a profile of the entity location on a source using at least some of the obtained reference location data. Automatic finding of online profiles of an entity location further includes obtaining one or more search results. A search result includes a Uniform Resource Locator (URL) and corresponding search result location data. Automatic finding of online profiles of an entity location further includes evaluating the search result. Evaluating the search result includes normalizing the search result location data included with the search result and comparing the normalized search result location data against the reference location data. Automatic finding of online profiles of an entity location further includes, based at least in part on the evaluation, determining whether the search result matches to a profile of the entity location on the source. Automatic finding of online profiles of an entity location further includes, in the event that the search result matches to a profile of the entity location on the source, providing the search result as output.

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Foster City, CA, United States of America

Manish Balsara