The Nielsen Comapny (us), LLC

Simulmedia, Inc.

Mainak Mazumdar

Steven John Splaine

Ronan Heffernan

Kevin Geraghty

Mark Kalus

Ari Paparo

Kumar Nagaraja Rao

Paul Donato

Seema Varma Srivastava

Alexandros Deliyannis

Ludo Daemen

Albert Ronald Perez

David R Miller

Josh Gaunt

James R Oliver

Juliette Aurisset

Yutao Peng

Pawel Mikolaj Bedynski

Peter Campbell Doe

David N Wong

Peng Fei Yi

Xiao Fu

Kyle J Hubert

Disclosed examples access first impression data representative of first impressions collected by an impression monitor system, the first impressions corresponding to the media accessed at a plurality of client devices; generate a panelist impressions composition by removing at least one duplicate impression from second impression data, the second impression data representative of second impressions logged by meters installed at the client devices, the duplicate impression corresponding to one or more accesses to the media represented in both the first impression data and the second impression data for a same audience member; determine an error value for the media based on the panelist impressions composition and a database proprietor impression composition, the database proprietor impression composition provided by a database proprietor for the media; and determine an error-corrected impression composition based on the error value and the panelist impressions composition.

Methods and apparatus to determine impressions using distributed demographic information

Disclosed examples include causing transmission of a first network communication to a first intermediary server based on a first priority of the first intermediary server, the first network communication indicative of access to media at a client device, the first intermediary server separate from a database proprietor server of a database proprietor that provides a service to registered users of the database proprietor; and cause transmission of a second network communication to a second intermediary server based on a second priority of the second intermediary server, the second network communication indicative of the access to the media at the client device.

An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.

Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An example method to monitor media exposure involves receiving a first request from a client device at an intermediary serving a first sub-domain of a first internet domain, the first request to be indicative of access to media at the client device; transmitting, from the intermediary, first data associated with the first request to a data collection server of an audience measurement entity and second data about the first request to an entity of the first internet domain; and in response to determining that the first request does not include a user identifier associated with the first internet domain, sending a first response from the intermediary to the client device, the first response to instruct the client device to send a second request to a second intermediary associated with a second sub-domain of a second internet domain, the second request indicative of the access to the media at the client device.

A disclosed example to monitor access to media includes; a communication interface to send a uniform resource locator (URL) scrape instruction to a client computer in response to a first request from the client computer, the first request indicative of access to the media at the client computer; a processor in circuit with the communication interface; and memory including machine readable instructions that, when executed by the processor, cause the processor to: provide the URL scrape instruction to the communication interface when a URL of a host website of the media is not obtainable by the processor from the first request, the URL scrape instruction to cause the client computer to: (1) read the URL of the host website from an address bar of a web browser at the client computer, and (2) send the URL of the host website to a server; and store a logged impression of the media in association with the URL of the host website from the client computer.

Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g., radio, Internet broadcast, or video-on-demand advertising campaigns.

Methods and systems for selecting inventory units for television and other media advertising campaigns

An example involves, in response to a first request from a first client device, logging a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, and sending a communication to the first client device. The communication is to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device. Second impressions are logged in response to second requests received from second client devices. The second impressions are associated with the first identifier and correspond to access to the media by the second client devices. A report is generated based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor.

Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An method includes sending to a client computer, via a processor serving a first internet domain, a response to a first request, the first request sent to the first internet domain and indicative of access to media at the client computer, the response to instruct the client computer to send a second request to an intermediary serving a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, wherein the intermediary is to transmit first data about the second request to a data collection server of an audience measurement entity and second data about the second request to an entity of the second internet domain and logging an impression of the media.

Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.

Methods and apparatus to determine an adjustment factor for media impressions

An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes dividing an image of a geographic area of interest into geographical zones, the geographical zones being representative of different physical geographical areas; modifying boundaries of a first one of the geographical zones to more closely conform to an observable landmark or a geographical location observable by a person located in the first one of the geographical zones; storing descriptions for the geographical zones in a computer memory based on the modified boundaries of the first one of the geographical zones; and storing a value representative of a geographical feature represented in the image for the first one of the geographical zones.

Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location

An example method involves receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client. The first request includes identifying information identifying the media. A substitute value is generated at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media. If the client is not known, a response including the substitute value in place of the identifying information is sent from the first internet domain to the client. The response instructs the client to send a second request to a second internet domain, the second request includes the substitute value to hide the identity of the media within the second internet domain. If the client is known, an impression of the media is logged without sending the second request to the second internet domain.

Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.

Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes dividing, with a processor, an image of a geographic area of interest into a plurality of geographical zones, the geographical zones being representative of different geographical areas having approximately equal physical areas, measuring, with the processor, a geographical feature represented in the image for corresponding ones of the plurality of geographical zones, storing descriptions for the geographical zones in a computer memory, and storing values representative of the geographical feature of the geographical zones.

Growing community of inventors

Forest Hills, NY, United States of America

Mainak Mazumdar