Digeo, Inc.

Diego, Inc.

Mai-Ian Tomsen

Anthony F Istvan

Armando Paul Stettner

Martin L Behrens

A system and method are described for allowing cable operators to actively block, pass through, modify, append, filter, or replace triggers corresponding to various forms of enhanced content being transmitted across a cable system. Accordingly, cable operators may offer enhanced content customized for their subscribers and earn additional fees for local advertising and other closely allied services.

System and method for cable operator control over enhanced programming

A viewer can initiate and then defer a transaction conducted via an interactive television system. The transaction can involve obtaining information or ordering goods or services available from a network, such as the Internet, that is accessible via the interactive television system. As an example, while the viewer is watching a television commercial, the viewer can begin a transaction to order a product advertised in the commercial. If for some reason the viewer does not complete the transaction by the time the commercial has finished broadcasting, the viewer can complete the transaction at a later time. A user input device is useable to initiate the transaction, to store information related to the transaction, and then to use the stored information to complete the transaction if the transaction has been previously deferred.

Method and system to defer transactions conducted via interactive television

A viewer can save content and context related to a transaction conducted via an interactive television system. The transaction can involve obtaining information or ordering goods/services available from the Internet via the interactive television system. As an example, while the viewer is watching a television commercial on a first screen, the viewer can defer a transaction, capable of being conducted on a second screen, related to a product advertised in the television commercial or defer the viewing of the television commercial itself. Information related to the television commercial may be saved in a shopping cart for subsequent processing. Later, when the viewer wishes to continue the transaction or view the television commercial, the viewer may retrieve the shopping cart information, replay the television commercial, and then complete of the previously deferred transaction.

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Seattle, WA, United States of America

Mai-Ian Tomsen