The Nielsen Comapny (us), LLC

Affinnova, Inc.

Affinova, Inc.

Mahesh Pai

Kamal Moussa Malek

Steven Howard Lamoureux

Angel Ismael Municio

Waleed Mohammed Ali Al-Atraqchi

Jeremy David Blanchard

A computer implemented method, system, and computer program product include one or more processors providing a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component; one or more processors receiving a designation of an element within at least one of the textual component and the graphical components as a dynamic element; one or more processors associating the dynamic element with a variant list including one or more element variants; one or more processors receiving a selection of a first element variant from the variant list; and one or more processors generating a first instantiation of the visual representation including the first element variant as the dynamic element.

System and method for concept development

A framework is provided for building a visual representation of a product concept including a textual component and/or a graphical component. A designation is received of a first element within at least one of the textual component and the graphical components as a dynamic element. The dynamic element is associated with a variant list including one or more element variants. A second element corresponding to the first element is identified. The second element is linked with the first element. A selection of a first element variant from the variant list is received. A first instantiation of the visual representation is generated including the first element variant as the dynamic element and including the first element variant as the second element.

A computer implemented method, system, and computer program product include one or more processors providing a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component; one or more processors receiving a designation of an element within at least one of the textual component and the graphical components as a dynamic element; one or more processors associating the dynamic element with a variant list including a plurality of element variants; one or more processors receiving a selection of a subset of the plurality of element variants from the variant list; and one or more processors generating a first instantiation of the visual representation including a combination of the subset of the plurality of element variants as the dynamic element.

A framework is provided for building a visual representation of a product concept including a textual component and/or a graphical component. A first element within one of the textual component and the graphical components is designated as a first dynamic element. A second element within one of the textual component and the graphical component is designated as a second dynamic element. The first dynamic element is associated with a first variant list. The second dynamic element is associated with a second variant list. A constraint is associated between at least a first element variant and at least a second element variant. A selection of a first element variant from the first variant list and a second element variant from the second variant list are received. A first instantiation of the visual representation is generated including the first element variant and the second element variant based upon the constraint.

A computer implemented method, system, and computer program product include one or more processors identifying a dynamic element within framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component, the dynamic element associated with a variant list including one or more variant elements; one or more processors identifying one of a longest variant element and a shortest variant element from within the variant list; and one or more processors generating a first instantiation of a visual representation of a product concept including the one of the longest variant element and the shortest variant element as the dynamic element.

Growing community of inventors

Wilmington, MA, United States of America

Mahesh Pai