Audiencescience Inc.

Root Wireless, Inc.

Maciek Kozyrczak

Basem Nayfeh

Cheng Che Chen

Ron Dicklin

Andrew Chen

Jason Carlisle

Brad Hefta-Gaub

John M Richmond

Yaser M Haddara

Rob Cromwell

The disclosure relates to a computer implemented method and component defining a plurality of data structures, each data structure having a plurality of data elements. The method and component associate the plurality of data structures with a geographic area wherein each data structure of the plurality corresponds to its own unique sub-part of the geographic area. Each data structure of the plurality is rendered as a corresponding one of a plurality of adjacent, non-overlapping, mathematically regular hexagonal shapes. Each data structure is configured for programmatic loading of the plurality of data elements and display characteristics of each hexagon are specified based on data stored in the data elements of the data structure corresponding to each hexagon.

Component and method for overlying information bearing hexagons on a map display

A method for generating a list of recommendations to be supplied by a vendor to a prospective customer by the use of a computer comprising the steps of inputting into a searchable data set a plurality of products and attributes of each product. A product is. The attributes of the selected product are ascertained. All products are ascertained that match at least one of the attributes of the selected product to provide looked-up products. From the looked-up products then are selected all products that are the closest match to the selected product to provide best matches. An output list of best matches of correlated products from the looked-up products is generated.

Method and apparatus for correlating products based upon logical relations by product attributes and optionally with customer data purchases

A facility for analyzing user behavior information is described. The facility receives a stream, of user behavior information. The facility augments a representation of user behavior in accordance with the received stream of user behavior information. The representation augmented by the facility is a sparse matrix of user behavior facts. The facility analyzes the sparse matrix to obtain an analysis result for the received stream of user behavior.

Representing user behavior information

A facility for evaluating an advertising strategy with respect to a subject website is described. The facility receives a specification of the advertising strategy. The specification indicates how to apply the advertising strategy to select one of a plurality of advertising campaigns in response to each page request against the subject website. The facility applies the advertising strategy in accordance with the received advertising strategy specification to a sequence of page requests earlier received against the subject website. The facility then assesses the results of applying the advertising strategy in accordance with the received advertising strategy specification to the earlier-received page requests.

Evaluating advertising strategies by simulating their application

A facility for identifying users that have an interest in a selected subject is described. For each of a number of actual users, the facility establishes a user behavior record describing the behavior of the actual user. The facility also establishes a user behavior record describing behavior of a virtual user. The behavior described by the user behavior record for the virtual user is made up of actions each tending to indicate an interest in the selected subject. The facility identifies a proper subset of the actual users whose user behavior records are most similar to the user behavior record of the virtual user as interested in the selected subject.

User segment population techniques

A facility for analyzing user behavior information is described. The facility receives a stream of user behavior information. The facility augments a representation of user behavior in accordance with the received stream of user behavior information. The representation augmented by the facility is a sparse matrix of user behavior facts. The facility analyzes the sparse matrix to obtain an analysis result for the received stream of user behavior.

Growing community of inventors

Bothell, WA, United States of America

Maciek Kozyrczak