Pegasystems Inc.

Chordiant Software Europe Limited

Maarten Anton Keijzer

Victor E Khatutsky

David Barrow

Shoel D Perelman

Robert Frederik Walker

Vincent Jeffs

The invention provides in some aspects a method, executed on a digital data processing system, of mass generation of customized digital content that includes continuously identifying current external events taken by or with respect to a plurality of respective prospective targets and, upon identification of such an event, generating a set of actions, each identifying a digital content piece and a digital delivery mechanism therefor. Each action is generated, according to the method, based on the current identified events for a particular prospective target and on a database of information about prior events taken by or with respect to him/her. The sets of actions are queued upon generation and continuously retrieved on a first-in-first-out basis. And, upon retrieval, an action for generation of digital content for the respective prospective target is selected for transmittal from the set based on quotas associated with that target and/or the delivery mechanism identified for it per the selected action.

Customized digital content generation systems and methods

Embodiments of a computer-implemented method of calculating estimates of a joint posterior probability of class membership given combinations of attribute values of a pair of attributes are disclosed. The calculating is performed on the basis of data representing a training set of a plurality of instances defined by attribute values for a plurality of attributes together with a class membership outcome. Embodiments of the method comprise calculating first and second estimates of a posterior probability of class membership given attribute values of a first and second attribute of the pair, respectively, and binning the first and second estimates into a respective plurality of first and second probability range bins. Instances of the training set are mapped to combinations of one of each of the first and second pluralities of probability range bins, and on the basis of the mapping, calculating estimates of a joint posterior probability of class membership.

Classification using probability estimate re-sampling

Growing community of inventors

Utrecht, Netherlands

Maarten Anton Keijzer