Zynga Inc.

M Ian Graham

Ya-Bing Chu

Shantanu Talapatra

Nathan Brown

Scott Dale

Randall William Allred, Jr

Christopher Delbuck

Andres Cantor

Vladimir Loktev

Amanda Carrico Schloss

Seth Alexander Allison

Jonathan Sheng Chao

A system, computer-readable storage medium storing at least one program, and a computer-implemented method for generating game configurations are presented. For example, a system may receive a game configuration request message from a client device being operated by a player playing a virtual game. The game configuration request message may be sent, for example, in response to the player initiating a new game of the virtual game. The system may then select a game configuration based at least in part on historical performance data associated with the selected game configuration. The historical performance data may accumulate performance data from a group of players that previously played the virtual game using the selected game configuration. The system then communicates the selected game configuration to the client device. The player may play the virtual game using the selected game configuration as the initial game configuration for the virtual game.

Generating game configurations

A system, computer-readable storage medium storing at least one program, and a computer-implemented method for providing custom features in a game is provided. A themed game board associated with a first set of rules of a computer-implemented game is generated. The first set of rules relates to a theme of the themed game board and is different than a second set of rules associated with a game board without a theme. Game board display data is provided to a first client device of a first player to display the themed game board. A move on the themed game board is received from the first client device, and a score associated with the move is generated. The score is based on the first set of rules relating to the theme, where the score is different than a score associated with the move on the game board without a theme.

Custom game boards

A system, computer-readable storage medium storing at least one program, and a computer-implemented method for providing public gameplay is provided. Gameboard display data is generated to display a gameboard of a game. A move associated with the game is received from a client device of a player. The gameboard display data and move display data are provided to the client device to display the move on the gameboard. The gameboard display data and the move display data are also sent to a broadcast server to display the move on the gameboard via a public medium.

Public gameplay

Disclosed in one example is a method for interfacing with multiple social networks. The method includes receiving a call from a social networking service agnostic social networking application for one of a plurality of social networking functions in a first format, translating the call in the first format to a call in a second format, the second format being one of a plurality of heterogeneous social networking service application programming interface formats, and passing the call in the second format to a first social networking service by utilizing a first social networking service application programming interface.

Social network application programming interface

Disclosed in some examples are systems, methods, and machine readable medium for programming an application for multiple target social networks using custom markup tags that are independent of any custom markup tags defined by social networking services. These independent tags may be translated into the custom markup tags defined by the social networking service of interest if the desired functionality is supported in that social networking service using custom markup tags or if the tags are not supported, by a set of instructions for executing the same functionality.

Growing community of inventors

San Francisco, CA, United States of America

M Ian Graham