Spotify Ab

Lu Han

Rachel Malia Bittner

Edward Yizhi Chen

Brenton Dale Laverty

Kevin Showkat

Michelle Alexander

Colette Kolenda

Sarah Raymond

Doug DeMarco

A call to action processor receives an entity datapoint containing data related to an entity, a campaign objective datapoint containing data associated with a campaign objective, at least one definite script element based on the campaign objective, and entity metadata containing data associated with the entity. The call to action further performs generating at least one variable script element based on the entity metadata, presenting to a device the at least one definite script element the at least one variable script element.

Systems, methods and computer program products for generating script elements and call to action components therefor

Systems and methods for audio advertising user interaction are disclosed. A voice interactive device causes an advertising audio file to be played for a user. The user can express interest in the advertising content of the advertising audio file by speaking one of a plurality of predetermined intents. Based on expressed user response, one or more results can be provided to the user and/or to a user device. The results relate to advertising content of the advertising audio file.

Audio advertising interaction with voice interactive devices

Growing community of inventors

New York, NY, United States of America

Lu Han