Vdopia Inc.

Lloyd Lim

Srikanth Kakani

Saurabh Bhatia

Ryan McConville

A server system selects a question from a pool of questions associated with an online media campaign. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the question to be presented by the client device, an affordance to be provided corresponding to each of the predefined answers to the question upon a lapse of a first predetermined amount of time following initiating display of the question on the client device, and a multimedia-skip affordance to be presented upon a lapse of a second predetermined amount of time following initiating display of the question on the client device. In response with receiving an indication that the respective affordance was selected at the client device, the system stores a predefined answer that corresponds to the selected respective affordance.

Targeted online multimedia advertising

A server system accesses a branding profile that includes one or more demographics associated with the user. The system selects an advertising campaign in accordance with the one or more demographics. The advertising campaign includes a pool of multimedia advertisements and a pool of questions, and is associated with a subset of the one or more demographics. The system selects a multimedia advertisement from the pool of multimedia advertisements and a question from the pool of questions. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the multimedia advertisement to be presented by the client device; the question to be presented by the client device concurrently with the multimedia advertisement; and an affordance to be provided corresponding to each of the predefined answers to the question. The system receives a response and updates the branding profile accordingly.

A method is performed at an electronic device with a display. The method includes initiating display of a multimedia advertisement including a question. Upon a lapse of a predetermined amount of time following initiating display of the multimedia advertisement, the device displays a plurality of affordances on the display. Each affordance in the plurality of affordances corresponds to a respective user response to the question. The device detects a user input that selects a respective affordance of the plurality of affordances, thereby selecting a respective user response to the question, and, upon detection of the user input, discontinues display of the multimedia advertisement.

Online multimedia advertising

Systems and methods are provided that facilitate the layering of content for display. The content may be included in a first layer and a second layer having user interface and other functionalities may be overlaid on the first layer to change the look and feel of the content without actually changing the content. The systems and methods further permit the first and second layer to communicate such that events and functions may be communicated from one layer to the other. As a result a developer may be able to add user interface elements into a second layer that can call functions from the first layer and control the content in the first layer.

Growing community of inventors

Fremont, CA, United States of America

Lloyd Lim