Amazon Technologies, Inc.

Linda Liu

Yash Chaturvedi

Han-Kai Hsu

Yujia Chen

Mauricio Alejandro Flores Rios

Systems, methods, and computer-readable media are disclosed for determining virtual product placement opportunities in a media content and determining product candidates for virtual insertion into the media content. The product placement system may determine shot segments from the media content and for each shot segment may determine candidate product placement locations. The product placement system may determine contextual information from the shot segments and from the contextual information determine candidate products suitable for the product placement locations. The product placement system may determine total screen time for each product placement opportunity as well as quality of each opportunity. For each product and product placement opportunity, the product placement system may determine an expected revenue and a projected insertion cost.

Growing community of inventors

Seattle, WA, United States of America

Linda Liu