Google Inc.

Lin Liao

Manish P Gupta

Rajas Moonka

Reuven Lax

Jill A Huchital

Poorva Arankalle

Peng Li

Zhiting Xu

Brienne M Finger

Fenghui Zhang

Lik Mui

Lucas Pettinati

Manuel Frank Martinez

Elizabeth L Liebert

Jiang Ni

Martin Miles Wattenberg

Fernanda Bertini Viégas

Jin Yao

Jerry Hong

Jiajing Wang

Doug Fox

Hao Li

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Device functionality-based content selection

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing changes in web analytics metrics. In one aspect, a method includes identifying a change in a web analytics metric for a website over a period of time, the web analytics metric being based at least in part on visitor data for the website over the period of time; computing a respective segment contribution score for each of a plurality of segments of the web analytics metric, wherein a segment contribution score for a particular segment is based at least in part on a comparison between a value of the web analytics metric and a value of the particular segment during the period of time; and identifying one or more of the plurality of segments as contributing to the change in the web analytics metric based on the respective segment contribution scores.

Analyzing changes in web analytics metrics

Targeting in-video advertising

Systems and methods for generating a flow visualization of network traffic. A scoring function is used to prioritize which traffic paths are displayed in the visualization.

Page layout in a flow visualization

Systems and methods for generating visualization data representing network traffic flow in or out of one or more nodes, each node representing the network traffic for one or more web pages. The method includes visualizing data configured to connect the one or more nodes with one or more connectors, each connector configured to connect two nodes, the one or more connectors configured to have a dimension that indicates a number of visits between two nodes. The network traffic capable of being highlighted when a user selects the one or more nodes or connectors.

System and method for flow visualization and interaction with network traffic

A system and method for generating a flow based on multiply types of interactions are provided. Data defining one or more sequences of multiple interactive nodes are received for the multiple interactive nodes, where each of the multiple interactive nodes corresponds to a particular type of interaction. One of the interactive nodes is designated as the starting interactive node and other interactive nodes are designated as intermediary interactive nodes, where the starting interactive node and at least one of the intermediary interactive nodes correspond to different types of interactions. Intermediary interactive nodes are connected to the starting interactive node based on the one or more sequences, where the connection includes one edge corresponding to a direct connection to the starting interactive node or multiple edges corresponding to an indirect connection via at least one other intermediary interactive node. Visualization data for the interactive nodes is generated and provided for display.

System and method for generating a flow based on multiple types of interactions

Systems and methods for webpage grouping based on URLS include receiving a uniform resource locator item; receiving a plurality of flow paths from a database, each flow path representing a path of web page visits by a user, each flow path comprising the uniform resource locator item, each flow path further comprising at least one other uniform resource locator item having a uniform resource locator prefix; defining a node for display based on the uniform resource locator prefix common to the plurality of flow paths; and generating display data comprising a representation of the uniform resource locator item and a representation of the defined node.

Systems and methods for web page grouping based on URLs

System and method for visualizing network traffic data. Webpage visits are grouped into nodes connected by traffic paths. Steps in an online process are used to assign nodes to levels in the visualization.

Goal flow visualization

Systems and methods for generating a navigation flow visualization of network traffic. The system and method configured to receive user input that identifies a node that is a grouping of network resources. Generating a visualization data of network traffic flowing into the identified node from the incoming nodes and displaying the network traffic flowing out of the identified node to the outgoing nodes. The method includes connecting the incoming nodes with the identified node using the connectors, the connectors having a width dimension that indicates a number of visits from the incoming nodes to the identified node. The method includes connecting the identified node with the outgoing nodes using the connectors that has a width dimension that indicates a number of visits from the identified node to the outgoing nodes.

System and method for page navigation visualization and analysis

A request for video advertisements is received and video advertisements that can be provided in response to the request are identified. Performance features associated with the video advertisements are identified and are provided as input to a video advertisement performance model trained to estimate a play through rate for each of the video advertisements. The video advertisements are ranked based on the estimated play through rates for the video advertisements provided by the video advertisement performance model, and one or more video advertisements are provided in response to the request according to the ranking of the video advertisements.

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Bothell, WA, United States of America

Lin Liao