Microsoft Technology Licensing, LLC

Lijun Peng

Yuan Gao

Jinyun Yan

David Pardoe

Techniques for accounting for position-specific differences in user interaction while conducting content item selection events are provided. In one technique, a position-specific factor is determined. The position-specific factor may be based on a ratio of an observed interaction and a predicted interaction. Different positions in a content item feed or on a web page may be associated with different position-specific factors. Eventually, multiple content items are identified for presentation on a screen of a computing device. The content items include a first content item for which a predicted interaction rate is calculated and a second content item for which no predicted interaction rate is calculated. An order of the content items is determined based on the position-specific factor. For example, the predicted interaction rate of the first content item is modified based on the position-specific factor. The content items are presented on the screen based on the order.

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Lijun Peng