Tencent Technology (shenzhen) Company Limited

Lihuan Du

Rui Wang

Leyu Lin

Feng Xia

Yalong Wang

Embodiments of the present disclosure relate to a content processing method and apparatus, a computer-readable storage medium, and a computer device. The method includes obtaining data of a to-be-pushed user in behavior evaluation dimensions, user portrait information of the to-be-pushed user, and to-be-pushed content, with the user portrait information corresponding to a user portrait code and the to-be-pushed content corresponding to a to-be-pushed content code. The method further includes determining a user behavior code based on the data of the to-be-pushed user in the behavior evaluation dimensions, and obtaining a target code by fusing the to-be-pushed content code with the user behavior code and the user portrait code. Then, the method includes determining a recommendation probability of the to-be-pushed content based on the target code to determine the push content based on the recommendation probability.

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Shenzhen, China

Lihuan Du