Microsoft Technology Licensing, LLC

Lihong Pei

Nihar Niranjan Mehta

Deepak Agarwal

Ashvin Kannan

Hardik Bati

Guangyu Dong

Kai Wei

Xiang Yu

Sanjay Sureshchandra Dubey

Sanjay Sachdev

Shu Zhang

Jie Xiao

Yawen Wei

Abhinav Singh

Edward Wu

Yingfeng Oh

Qi Liu

Divye Khilnani

Yanbo Ma

Jianchao Lu

Rohan Rajiv

Rohan Koundal

Roberto Alexis Rodriguez

Kean Loong Tan

Mark Dietz

Yaolin Wang

Yuhao Zhang

Christopher Harris

Waitat Peter Poon

Techniques for optimizing network-transferred multi-card content items are provided. In one technique, a first content item selection event is initiated that involves a set of content delivery campaigns that includes a content delivery campaign that includes a content item that comprises multiple cards. The content delivery campaign is selected and the content item is transmitted to a first computing device, where the multiple cards have a first card configuration. One or more events that are associated with the first computing device displaying at least one card of the plurality of cards is identified. Based on the events, a second card configuration is determined. Another content item selection event that involves the content delivery campaign is initiated and the content delivery campaign is selected. The content item is transmitted to a second computing device, where the multiple cards have the second card configuration.

Optimization of network-transferred multi-card content items

A system and method may optional include or utilize a processor configured to receive a request for social network content for display in a sponsored content position in a newsfeed of a social network interface, the position having a position criterion, identify a sponsored content item of multiple sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion, a bid associated with the sponsored content item, and a scaling factor, wherein each of the sponsored content items correspond to one of multiple item types and at least two of the sponsored content items are of a different item type. The scaling factor for each of the sponsored content items is based on the item type of the corresponding one of the sponsored content items.

System and method for positioning sponsored content in a social network interface

Techniques are provided for securely obtaining trusted information in an online environment. A first entity stores trusted information from a third entity. A second entity retrieves the trusted information from the first entity. In response to a request from a computing device of the third entity, the first entity identifies a set of attributes selected by the second entity. The first entity identifies, from a profile of the third entity, a set of values that correspond to the set of attributes. The first entity may immediately transmit the set of values to the second entity or may first cause the set of values to be presented to the third entity, for example, in an electronic form. The form may allow some of the values to be editable by the third entity and may prevent other of the values to be edited.

Secure transmission of digital content over a computer network

Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include receiving a tracking event packet including data fields comprising a packet identification, a tracking event identifier, a content identifier, a cost, a campaign identifier, and/or an advertiser identifier, determining whether the tracking event packet is a duplicate based on the packet identification, aggregating non-duplicate tracking event packets by advertiser identification such that packets with advertiser identifications that hash to a same value are aggregated together, and transferring aggregated tracking event packets to a first database and a second database, the first database includes data stored for analytics and the second database includes data stored for billing and campaign performance monitoring.

Tracking interaction with sponsored and unsponsored content

A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.

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Lihong Pei