Facebook, Inc.

Lex Arquette

Kiranjit Singh Sidhu

David Chen

Florin Ratiu

Emily B Grewal

Denise Moreno

Yanxin Shi

Ching-Chih Weng

Huan Yang

James Han Wang

Jun Liu

Peter Henry Martinazzi

Jennifer A Burge

Alexander Paul Schultz

Jeffrey C Wieland

Naomi Gleit

Techniques to optimize messages sent to a user of a social networking system. In one embodiment, information about the user may be collected by the social networking system. The information may be applied to train a model for determining likelihood of a desired action by the user in response to candidate messages that may be provided for the user. The social networking system may provide to the user a message from the candidate messages with a selected likelihood of causing the desired action.

Methods and systems for optimizing messages to users of a social network

Optimizing messages to users of a social network using a prediction model that determines likelihood of user performing desired activity

Optimizing messages to users of a social network using a message that includes a user's performance of a desired activity associated with a link included in the message

Method or system for allowing a social networking system to retain users of a social networking system by identifying low-activity users who are likely to become inactive/dormant users and prompting users to initiate interactions with the low-activity users. The low-activity users are identified by monitoring activities and interactions of the users via the social networking system. If the pattern of activities and interactions satisfy one or more criteria, a computer device for providing the social networking system initiates an intervention scheme where users are induced to initiate interactions with the low-activity users. In response to the interactions, the low-activity users are likely to resume interactions via the social networking system.

Promoting participation of low-activity users in social networking system

Growing community of inventors

San Jose, CA, United States of America

Lex Arquette