Google Inc.

Lewis Jay Hemens

Graeme John Rimmer

Gaurav Bhaya

Robert Stets

A method for selecting and serving a content item includes serving a script to a client device in response to a request, where the script is configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the viewport and the width of the parent element. The method also includes receiving information indicative of the determined content item size, determining a set of content items based, at least in part, on the received information indicative of the determined content item size, selecting a content item from the determined set of content items, and serving data to effect display of the selected content item in the parent element with the resource.

Automatically determining a size for a content item for a web page

Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

Growing community of inventors

London, United Kingdom

Lewis Jay Hemens