Google Inc.

Lewis Adam Denizen

Awaneesh Verma

Christopher Souvey

Gaurav Garg

Jeremy Silber

Emily Kay Moxley

Conrad Wai

Alexander Fischer

Daniel Amaral De Medeiros Rocha

Jason W Blythe

Qin Jing

Alexander Collins

Yunkai Zhou

Ian James Leader

Jennifer J Huang

Sundeep Jain

Daniel A De M Rocha

Sajid Mahmood Siddiqi

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Combining content with a search result

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

Display panel or portion thereof with a graphical user interface component

Communications terminal with computer icon

Systems and methods for associating a string with a content item. A phone number of a content item provider may be extracted from a content item. The content item provider is contacted via the phone number and a connection to an automated system comprising a menu tree is verified. An endpoint of the automated system is determined and a string representing the phone number and the sequence of inputs required to reach the endpoint is generated and associated with the content item.

Systems and methods for associating a string with a content item

Growing community of inventors

Mountain View, CA, United States of America

Lewis Adam Denizen