Blackarrow, Inc.

Cadent Tech, Inc

Other

Leslie M Carter

Joseph R Matarese

Shannon Brown

A system includes a subscriber information service (SIS), logic defining a digital advertising campaign, and logic to operate the SIS to maintain an impression-to-decision ratio for one or more aspects of the advertising campaign and to apply the ratio to frequency capping the one or more aspects of the advertising campaign.

Multi-platform frequency capping in distributed ad server environment

A component in an advanced advertising system includes logic to arrange storage in a machine memory according to a data policy enforcement hierarchy defined in a digital file (policy file); logic to read the policy file from machine memory; logic to apply an arrangement of the policy file read from machine memory to control modifications to content of a received digital message requesting ad placement data; and logic to modify the received digital message according to the policy file.

Digital advertising control module

In some embodiments, a method may include receiving subscriber metadata and ad asset metadata from ad campaign manager logic and provisioning the subscriber metadata and the ad asset metadata via a central controller to a subscriber information system and a content information system, respectively; intercepting ad decision messages, ad impression messages, and ad response messages with a digital ad router; accumulating the ad decision messages, the ad impression messages, and the ad response messages in a control structure applied to a measurement system; and operating the measurement system to correlate subregions of the control structure with the subscriber metadata and the ad asset metadata to form a measurement signal to control the ad campaign manager logic.

Extraction of measurement data for third parties from an SCTE 130-3 based deployment

A system to delivery media over a network for rendering by client devices forms a definition of a group of people who have opted-in to experience a defined shared media experience, and augments the shared media as a result of a dynamic measurement of one or more characteristics of the group.

Ad selection in opt-in media experience based on multiple group membership and participation

A linear digital advertising system includes ad decision logic configured to be centrally operable by a plurality of customer premise equipment. Each customer premise equipment includes a digital ad splicer, an ad content cache, a viewer attribute associator, and an interface to the ad decision logic. A proxy is operable between the customer premise equipment and the ad decision logic and includes an ad request and decision associator. The digital ad splicer is responsive to a control from the proxy identifying ad content, the control from the proxy received via the interface to the ad decision logic. The digital ad splicer is configured to operate the ad content cache to download from a content distribution network ad content determined by the control from the proxy, and to receive the ad content from the ad content cache and to splice the ad content into a simultaneously received and rendered linear program content stream.

Addressable linear digital advertising system utilizing CPE splicer

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San Jose, CA, United States of America

Leslie M Carter