Facebook, Inc.

Tapjoy, Inc.

Lee Charles Linden

Benjamin Lewis

Dwight Crow

Peng Fan

Neville S Bowers

Jonathan Shottan

Deborah Liu

Stephanie Shum

Mary Ku

Soham Mazumdar

Jinghao Yan

Sizhe Chen

Ted Zagat

Stephen James McCarthy

Ryan Allen Johns

Anthony Kamenick

Ramkumar Vaidyantathan

Patrick Linarducci

Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

Providing insights to a merchant

Embodiments of the present invention relate generally to marketing products through a social networking system. More specifically, one or more embodiments of the present invention relate to allowing social networking users to purchase products through the social networking system and to add products to shopping carts associated with third-party merchants.

Systems and methods for using a social networking system to purchase products

Embodiments of the present disclosure relate generally to the generation and presentation of product recommendations, ratings and/or reviews to social networking users. More specifically, one or more embodiments of the present disclosure relate to detecting a user's interest in a product or product category and presenting the user with a summary of product information, such as recommendations, ratings and/or reviews of the product or product category by other users within a social networking system, including by socially connected users.

Providing product advice recommendation

Systems and methods for using a social networking system to add products to shopping carts of third-party merchants

One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.

Providing persistent activity sessions across client devices

The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.

Expanded tracking and advertising targeting of social networking users

Method and system for providing product advice recommendation

A content publishing system receives content items from content provider systems for providing to users. The content publishing system further receives mapping tables from the content provider systems specifying weights for users of the content provider systems. The content publishing system provides content items to users based on the user specific weights received from the content provider systems. As a result, a content provider system can identify users that are likely to be interested in specific content items and assigns weights to these users to adjust the likelihood of the users receiving appropriate content items via the content publishing system.

Distributing content based on weights associated with users specified by content provider systems

One variation of the first method includes: receiving a first gift order from a first sender through a social networking system, the first gift order specifying a recipient, a first merchant, and a first monetary value redeemable through the first merchant; issuing a tangible gift card to the recipient, the gift card linked to a gift account, of the recipient, within the social networking system; receiving a second gift order from a second sender through the social networking system, the second gift order specifying the recipient, a second merchant, and a second monetary value redeemable through the second merchant; linking the first and second monetary values to the gift account; and, in response to a first purchase from the first merchant with the gift card, publishing a detail of the first purchase to a feed within the social networking system in accordance with a privacy setting of the recipient.

Method, medium, and system for enabling gift card transactions

Techniques to promote messages in a social networking services to increase communication opportunities while throttling unsolicited messages are described. In one embodiment, an apparatus may have a message generation component and a message delivery component. The message generation component may be operative to receive a request from a first member of a social networking service (SNS) to send a message for a second member of the SNS. The message delivery component may be operative to deliver the message to one of multiple mailboxes for the second member based on a tiered payment schedule. The tiered payment schedule may include a first parameter to represent a relationship type between the first and second members, a second parameter to represent a subscriber tier for the second member, and a third parameter to represent a promotional cost associated with the subscriber tier. Other embodiments are described and claimed.

Techniques to promote messages

In a system and method for monitoring application installations, a reference to download an application is transmitted to a client device. Communication between the client device and an application server providing the application downloadable by the client device is facilitated. Execution of the application by the client device is detected, and a determination of the installation history of the application on the client device is performed. Reward data is associated with the client device for a first installation of the application on the client device.

Growing community of inventors

San Francisco, CA, United States of America

Lee Charles Linden