Google Inc.

Lawrence P Ip

Gokul Rajaram

Pavan Kumar Desikan

Prasenjit Phukan

Timothy Andrew James

Julie A Black

Vivek Sharma

Dmitriy Portnov

Sanjeev Kulkarni

Emre Y Baran

Shengwei Jiang

Srivaths Ranganathan

Sean Marney

Yuh-jiun Wang

A plurality of music playlists created on a content sharing platform and having rankings are identified. A plurality of popular external search queries submitted via one or more search engine platforms external to the content sharing platform are identified. A subset of the plurality of music playlists that matches any of the plurality of popular external search queries is determined, and rankings of the determined subset of music playlists are improved. The personalized music recommendations for the user are created based on rankings of the plurality of music playlists, and the personalized music recommendations are provided for presentation to the user.

Music recommendations from trending queries

A plurality of entities relating to popular search queries are identified. A set of entities representing musical artists or events is selected from the plurality of entities. Based on a history of online actions of a user, a subset of the selected set of entities that is relevant to the user is determined, and personalized music recommendations are created for the user, where the personalized music recommendations comprise music content associated with the determined subset of entities that each represent a musical artist or event relating to the popular search queries. The personalized music recommendations are provided for presentation to the user.

The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.

Reviewing the suitability of websites for participation in an advertising network

Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.

Demographic classifiers from media content

Reviewing the suitability of Websites for participation in an advertising network

Growing community of inventors

Emerald Hills, CA, United States of America

Lawrence P Ip