Google Inc.

Lakshmi Kumar Dabbiru

Raghava Viswa Mani Kiran Peddinti

Dani Suleman

Indusekar Ponnapa Reddy

Varouj Armen Chitilian

Luke Hiro Swartz

Shreyas Doshi

Senthil Hariramasamy

Chuan Jiang

Gaurav Garg

Daniel Shaffer

Dan Shaffer

Systems and methods of combining digital video are described. A system can receive digital video comprising frames. The system can analyze the frames to identify a subset of consecutive frames that have a static portion defined by a spatial region with matching pixels across two or more frames. The system can tag the digital video with an indication of the subset and a trigger that causes transmission, at a temporal offset during playback prior to the subset, of a request for content used to overwrite the static portion. The system can receive the request from the client device, the request transmitted by the client device based on the temporal offset during playback prior to the subset. The system can select and transmit a content item responsive to the request to cause the client device to render the content item at the static portion of the subset.

Modifying digital video content

Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.

Guided purchasing via smartphone

Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.

Interactive rendering application for low-bandwidth communication environments

Interactive browsable content items can be used to browse and explore through content items responsive to a search query. A content item selection system can receive a search query and generate a result set identifying a plurality of products that define an n-dimensional space of the products. Pivot points are selected for the n-dimensional space to provide distinct products representative of the entire n-dimensional space. The pivot points are displayed in the interactive browsable content item on the client device. A subset of similar products are selected from the n-dimensional space of products responsive to the selection of a pivot point and displayed on the client device. Responsive to a zoom out touch input, a new set of pivot points are selected based on the prior selected pivot point.

Interactive browsable content items

Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.

Methods and systems for measuring brand uplift for search campaigns

Systems and methods of selecting content items for an online ad campaign in a computerized network environment are described herein. The system can receive, from a first content provider, an event call. The event call can include an identifier and an action type. The system can receive, from a client device, a request for content, the client device associated with the identifier. The system can determine a similarity between the action type and a relevance keyword. The relevance keyword can be by a second content provider. The system can generate a bid value factor for a content item of the second content provider and a bid value factor based on the semantic similarity. The system can determine a bid value for the content item of the second content provider based on the bid value factor. The system can select, for transmission to the client computing device, the content item.

Selection of content items based on internet activity data aggregated from a content provider network

Systems and methods for detecting device or carrier change conversions based on device information and carrier information that is received with requests to provide content to communication devices is provided. A system can receive requests to provide content including a device identifier, an account identifier identifying an account agnostic to the device, and a carrier identifier. The system can serve content items in response to the requests to provide content that are related to communication devices different from the device associated with the device identifier or carriers different from the carrier associated with the carrier identifier. The system can detect, from the contents of a subset of the requests to provide content, that the account identifier is associated with a different device identifier or carrier identifier and identify one or more content items corresponding to the different device identifier or carrier identifier. The system can then attribute credit for the change in device identifier or carrier identifier to the identified content items.

Methods and systems for detecting device or carrier change conversions

Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.

Methods and systems for detecting home and employment change conversions

Systems and methods of evaluating search query terms in a computer network environment are provided. A data processing system can obtain, from a computing device via a computer network, a first search query and a second search query, and can determine a relationship between the first search query and the second search query. The data processing system can generate a structured search query representative of the first search query and the second search query, and can select, based on the structured search query, a content item for display by the computing device. The data processing system can receive an indication of a click on the content item, and can provide, to a content publisher computing device, a representation of the structured search query and the indication of the click on the content item.

Structured search query generation and use in a computer network environment

Interactive content rendering application for low-bandwidth communication environments

A system and machine-implemented method for displaying social presence information associated with content, the method including identifying content being provided for display, determining an entity associated with the content, determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the social presence score being determined based on one or more indications of the quantity or quality of the social activity, determining, based on at least one score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity and providing the content and social presence information for display if it is determined that the content should be annotated with social presence information.

Growing community of inventors

Redwood City, CA, United States of America

Lakshmi Kumar Dabbiru