Apple Inc.

Kushal Tayal

Anand Shukla

Vishnu Priya Natchu

Steven D Baker

Srinivasan Venkatachary

Hang Zhao

Derek Kisman

Techniques for providing an enhanced search to generate a feed based on a user's interests are disclosed. In some embodiments, a system/process/computer program product for providing an enhanced search to generate a feed based on a user's interests includes receiving a plurality of interests associated with a user, searching online content including one or more websites (e.g., news or other content websites, social networking sites, and/or other online content) based on the plurality of interests associated with the user, receiving a plurality of web documents (e.g., links to websites, social networking sites, and other online content) based on the search for online content, ranking the plurality of web documents based on a document score and a user signal, and generating a content feed that includes at least a subset of the plurality of web documents based on the ranking.

Enhanced search to generate a feed based on a user's interests

An embedding associated with a query comprising one or more query terms is determined to be not stored in memory. An embedding is generated for the one or more query terms. One or more web documents that are similar to the generated embedding are determined. One or more content cards associated with the one or more web documents that are determined to be similar to the generated embedding are provided in a content feed.

Golden embeddings

A curation score associated with an entity is determined. A good interest probability value associated with the entity is determined. A content feed for a user that includes one or more web documents is generated based in part on the curation score and the good interest probability value.

Growing community of inventors

Santa Clara, CA, United States of America

Kushal Tayal