Google Inc.

Kshipra Uday Bhawalkar

Aranyak Mehta

Qian Zhong

Gagan Aggarwal

Patrick Hummel

Shaohua Sun

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

Growing community of inventors

Mountain View, CA, United States of America

Kshipra Uday Bhawalkar