The Procter Gamble Company

Kristof Crets

Phillip Kyle Vinson

Jan Julien Marie-Louise Billiauw

Rebecca Ann Langevin

Bjorn Vanoverstraete

Jan Julien Marie Louise Biiliauw

Jan Julien Marie-Louise Biiliauw

The need for liquid hand dishwashing cleaning compositions that comprise alkyl sulfate anionic surfactant having little or no ethoxylation, which provides improved low temperature stability while also achieving the desired product viscosity, suds mileage and overall cleaning is met by formulating the liquid hand dishwashing detergent composition to comprise branched alkyl sulfate anionic surfactant having a high level of non-C2-branching, especially with a specific alkyl branching distribution, and an average degree of alkoxylation of less than 0.5.

Liquid hand dishwashing cleaning composition

The need for a liquid detergent composition suitable for washing dishes, fitting both in-sink as well as direct application habits, which provides reduced smearing when used in direct application dishwashing methods is met by formulating the liquid detergent composition to comprise a surfactant system, which comprises an alkyl sulfate anionic surfactant comprising C13 alkyl sulfate anionic surfactant, the C13 alkyl sulfate anionic surfactant comprising a specific fraction of 2-branched C13 alkyl sulfate anionic surfactant, with a specific distribution of the 2-branching.

Liquid hand dishwashing detergent composition

The need for a liquid hand-dishwashing composition which provides further improved sudsing volume and longevity when washing dishware using diluted liquid hand dishwashing compositions, especially in the presence of greasy soil and particulate soil, while still providing the desired cleaning, is met when the composition is formulated with a surfactant system comprising a specific level of alkyl sulfate surfactant and a co-surfactant, when the alkyl chain of the alkyl sulfate anionic surfactant has a mol fraction of C12 and C13 chains of at least about 50%, and the C13/C12 mol ratio of the alkyl chain is at least about 57/43.

Liquid hand dishwashing cleaning composition with an alkyl alxoxy sulfate having a C13/C12 ratio of 65/35 to 80/20

The need for a liquid detergent composition suitable for washing dishes, fitting both in-sink as well as direct application habits, which provides reduced smearing when used in direct application dishwashing methods, while having good suds mileage especially under in-sink application habit, and good viscosity, is met by formulating the liquid detergent composition to comprise a surfactant system, which comprises an alkyl sulfate anionic surfactant comprising C13 alkyl sulfate anionic surfactant, the C13 alkyl sulfate anionic surfactant comprising a specific fraction of 2-branched C13 alkyl sulfate anionic surfactant, with a specific distribution of the 2-branching.

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Brussels, Belgium

Kristof Crets