Hallmark Cards, Inc.

Krista Masilionis

Jennifer R Garbos

Stephanie F Young

Kevin W Swanson

David Galen Saville

Anne Horton

Cecilia Jeanne Merkle

A card is provided that includes, for example, a fold that defines a first panel and a second panel, where each of those panels includes front and back surfaces. The second panel includes a void. The back surface of the first panel includes an actionable unique identifier such that when the greeting card is folded along the fold lines the actionable unique identifier is visible through the void. The actionable unique identifier is usable to retrieve a digital presentation among other things.

Greeting card with actionable aperture

The technology described herein allows a sender to initiate generation of a digital asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The digital may be associated with a tangible object using a unique identifier located on the tangible object. The digital asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the digital asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a digital asset.

Collaborative asset generation and communication

The technology described herein allows a sender to initiate generation of a collaborative asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The collaborative asset may be associated with a tangible object using a unique identifier located on the tangible object. The collaborative asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the collaborative asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a collaborative asset.

Methods and systems are provided that include receiving an instruction to associate a unique identifier with a digital presentation, where the unique identifier is associated with a tangible object, receiving a first digital asset from a first remote device, determining a first media component to prepend to the first digital asset, determining a second media component to append to the first digital asset (which influences the determination of the first media component or the second media component), incorporating the prepended content, digital asset, and appended content into the digital presentation, and associating the unique identifier with the digital presentation in a data store.

Digital asset generation and communication

A greeting card is provided that includes, for example, two fold lines that define a first panel, a second panel, and a third panel, where each of those panels include front and back surfaces. The second panel includes a void. The back surface of the first panel includes an actionable unique identifier such that when the greeting card is folded along the fold lines the actionable unique identifier is visible through the void. The actionable unique identifier is usable to retrieve a digital presentation.

Growing community of inventors

Leawood, KS, United States of America

Krista Masilionis