Comscore, Inc.

Kris Johnson

Frank Pecjak

Brian Pugh

Ramzi Joseph Nasr

Balakrishnan Vinayak Nair

Mobile usage data representing the access of one or more resources on a network by mobile devices is accessed. The mobile usage data includes information received from mobile devices as a result of beacon instructions included with the one or more resources. A first set of data representing information about accesses to the one or more resources by mobile devices with persistent beacon cookies is determined. A second set of data representing information about accesses to the one or more resources by mobile devices with non-persistent beacon cookies is determined. One or more adjustment factors are determined based on the first set of data. A count of unique visitors accessing the one or more resources from the mobile devices is determined based on a count of accesses by the mobile devices with persistent beacon cookies and a count of accesses by the mobile devices with non-persistent beacon cookies adjusted by the one or more adjustment factors.

Combining measurements based on beacon data

Usage data representing the access of a network entity by a plurality of client devices each associated with one or more Internet Protocol (IP) addresses of a plurality of IP addresses is initially accessed. Then a set of static IP addresses of the plurality of IP addresses is determined based on the usage data. A first count of static IP addresses of the set of static IP addresses that are all associated with mobile traffic or that are all associated with non-mobile traffic is determined. A second count of static IP addresses of the set of static IP addresses that are associated with the mobile traffic and the non-mobile traffic is also determined. An overlap factor is determined based on a ratio between the first count of static IP addresses and the second count of static IP addresses. Based on the overlap factor, a total count of unique static IP addresses via which the network entity was accessed is finally determined.

Usage data representing the access of a set of resources on a network is accessed. The usage data is based at least in part on information received from client systems sent as a result of beacon instructions included with the set of resources. First and second sets of usage data representing access by client systems classified as a first type and a second type, respectively, are determined based on the accessed usage data. Counts of unique visitors accessing the network resources from each of the first and second types of client systems, based on the first and sets of usage data, respectively, are each determined. A total count of unique visitors accessing the network resources from the first and second types of client systems is determined based on data representing the usage overlap of devices of the first type with devices of the second type.

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Washington, DC, United States of America

Kris Johnson