Jpmorgan Chase Bank, N.a.

Konstandina Demerell

Raghuram Vudathu

David Christopher Carey

Shuchi Patel

Julia Elyasheva

Gerardo Gean

Sanjay Patel

Kristie Isom

John Robert Clem

Edgar A Verchot, Iii

Systems and methods for gamification-based engagement are disclosed. In one embodiment, in an information processing apparatus comprising at least one computer processor, a method for gamification-based engagement, may include: (1) receiving, from a plurality of data sources, customer activity data comprising customer behavioral data and customer transactional data for a plurality of customers; (2) generating a dynamic customer profile for each of the customers based on the customer activity data and the customer transactional data; (3) retrieving challenge data for a challenge comprising an identification of a plurality of tasks to be completed, an order in which the tasks are to be completed, and an incentive for completing the tasks; (4) dynamically matching one of the customers to the challenge; (5) issuing the challenge to the customer; (6) tracking the customer's response to the challenge; and (7) updating the customer's dynamic customer profile based on the customer's response.

Systems and methods for gamification-based engagement

Growing community of inventors

Dexter, MI, United States of America

Konstandina Demerell