Meta Platforms, Inc.

Konrad Komorowski

Aaron Bryan Adcock

Rituraj Kirti

Jan Kodovsky

Abhishek Parthasarathy

Stefano Romano

Hans Alexander Gugel

Andrew Michael Pritchard

David Tzoor

Alesandra Agresti

YuCheng Liou

In one embodiment, a method includes receiving multiple data items respectively associated with multiple conversion events and identifying, from one or more data stores associated with a social-networking system, a content object corresponding to a business location, the content object including information describing the business location. The method also includes identifying one or more users, each being associated with at least one of the conversion events and updating the content object based at least in part on a determined location of each of one or more of the identified users at a time of the conversion event associated with the user.

Inferring location structures based on conversion data

An online system maintains various labels identifying physical locations, allowing users to identify a physical location to the online system by specifying the label identifying the physical location. When a user does not identify a label corresponding to location coordinates provided to the online system by a client device, the online system selects a maintained label and prompts the user to indicate whether the user visited the physical location identified by the selected label. To select the label, the online system accounts for likelihoods of the received location coordinates being identified by various labels and values of the online system of identifying whether different labels identify received location coordinates. The online system may also account for other prompts presented to the user or to other users when determining whether to prompt the user to indicate whether the user visited the physical location identified by the selected label.

Determining correlations between locations associated with a label and physical locations based on information received from users providing physical locations to an online system

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London, United Kingdom

Konrad Komorowski