Oracle International Corporation

Kiran Gurudutt Bellare

Sachin Desai

Hareesh S Kadlabalu

David Kamholz

Kamal Kapur

David Jones

Max Schireson

Michele Monclova Father

Jean-Christophe Meriaux

Joshua Michael Dobies

In accordance with an embodiment, described herein is a system and method for delivery of content based on matching of user profiles with content metadata. The system enables delivery of personalized content, without the overhead of managing segment targeting rules, while providing content publishers or marketers with complete control over such personalization. A recommendation service or application program interface, provided by a computer, cloud computing environment, or other type of computer system, enables receipt and processing of requests, from client devices, for personalized content. A recommendation engine delivers content assets in response to a request from a client device. The recommendation engine determines a content channel and a user identity associated with the request, and then delivers content assets based on rules governing the matching of content asset metadata with the user profile. While content classification evolves over time, so also does the personalization of delivered content.

System and method for delivery of content based on matching of user profiles with content metadata

Methods and systems are disclosed for delivering personalized content from a first server such as a merchant Web server to a computer accessing a second server such as an affiliate Web server. A system according to the present invention includes a merchant Web server and an affiliate Web server, the affiliate Web server being coupled to the merchant Web server over a computer network. A database of user information is accessible to the merchant Web server, as is a rule base that includes a plurality of configurable rules. User identification may be collected from the computer accessing a Web site controlled by the affiliate Web server and the collected user identification may be sent to the merchant Web server, along with a request for content. User information corresponding to the collected user identification may then be retrieved from the database. The user information obtained from the database may be applied to the plurality of rules and selected content may be returned to the affiliate Web server in response to the request for content. The returned content is selected based upon the result of the application of the user information to the plurality of rules.

Methods and systems for rule-based distributed and personlized content delivery

A method for determining the compensation due an affiliate from a merchant for traffic to a merchant Web site that originates from an affiliate Web site. The method may include steps of defining a plurality of compensation plans, exposing one or more of the plurality of compensation plans to the affiliate, the selected compensation plan(s) exposed to the affiliate being tailored to the affiliate and/or a product or service offered by the merchant; accepting a selection of compensation plans by the affiliate, and measuring traffic to the merchant Web site that originates from the affiliate Web site and applying the measured traffic to the compensation plan(s) selected by the affiliate to determine the compensation due to the affiliate.

Methods and systems for electronic affiliate compensation

A method for partitioning Web pages of a Web site into graphic elements and technical elements to enable efficient updating of the Web site. Graphic elements of a Web page are defined and a plurality of technical page element sets for respectively formatting the Web page in accordance with the technical page element sets are defined. The graphic elements of the Web page are converted into a stylesheet using a content-to-stylesheet generator. The Web page is then processed using the stylesheet in accordance with one of the technical page element sets to obtain a formatted Web page in accordance with the one technical page element set. The stylesheet can be compatible with a version of XSL (extensible stylesheet language). The formatted Web page is subsequently provided to a user via a server application. Efficient updating of the Web site is enabled by partitioning the graphic design elements, which define a look and feel for the Web page, from the technical page elements, which define the technical reliability of the software objects, scripts, macros, and the like. The partitioning allows the graphic design elements and the technical elements to be changed and updated more independently.

Framework for declarative customization of web presentation formats

A method for tracking a user flow of Web pages of a Web site to enable efficient updating of the hyperlinks of the Web site. A Web page is accessed out of a plurality of Web pages of a Web site. A set of actions available to a user are determined for the Web page. A set of the next pages linked to the Web page are determined for the Web page. A set of rules are defined that modify the set of actions available to the user or the set of next pages linked to the Web page in accordance with an identity of the user. The set of actions, the set of next pages, and the set of rules are stored in a table data structure for the Web page to track a user flow of the Web page. The table data structure enables the user flow of the Web page to be changed by altering the corresponding set of rules in the table data structure for the Web page. Similarly, the user flow can be changed by altering the set of actions available to the user, or by altering the set of next pages linked to the Web page in the table data structure for the Web page. A plurality of table data structures can be generated for each of the plurality of Web pages of the Web site, and the table data structures can be stored in a matrix to track a user flow of the entire Web site.

Method and system for tracking a user flow of web pages of a web site to enable efficient updating of the hyperlinks of the web site

A method for a first computer to request documents from a second computer inacludes steps of sending a first request for a first document to the second computer responsive to a first user action, receiving the first document sent by the second computer responsive to the first request; identifying all references to second documents in the received first document; independently of any user action, automatically sending a second request for at least one of the second documents referred to by the identified references; receiving the second document(s) requested by the second request and storing the received second document(s) in a storage that is local to the first computer, and responsive to a user request for one or more of the second documents, attempting first to service the user request from the local storage and sending a third request to the second computer for second document(s) only when the second document(s) is not stored in the local storage. A method of servicing a request for access to a Web site by a remote computer may include a receiving step to receive the request for access to the Web site; a first sending step to send a first page of the accessed Web site to the remote computer responsive to the request, and independently of any subsequent request for a second page of the Web site originating from the remote computer, preemptively carrying out a second sending step to send the remote computer at least one selected second page based upon a prediction of a subsequent request by the remote computer and/or a history of second pages previously accessed by the remote computer.

Growing community of inventors

San Jose, CA, United States of America

Kiran Gurudutt Bellare